GoHighLevel

GoHighLevel, commonly referred to as HighLevel, is an AI-powered all-in-one CRM and marketing platform built for marketing agencies, freelancers, and SaaS entrepreneurs. It replaces a stack of separate tools for lead generation, email and SMS marketing, funnel building, appointment scheduling, pipeline management, and reputation management with a single unified system. As of 2025, the platform powers over one million businesses worldwide and processes billions of dollars in sales facilitated through its ecosystem.

Key Capabilities

HighLevel covers the full customer lifecycle from lead capture to retention. Its CRM and sales pipelines track prospects through customizable stages with lead scoring, helping agencies prioritize the most promising opportunities. Conversation AI unifies SMS, email, Messenger, Instagram DM, WhatsApp, and live chat into a single inbox so no message gets missed. Workflow automation triggers follow-ups, reminders, and campaign sequences based on prospect behavior without manual intervention.

Voice AI provides AI-powered inbound and outbound calling, including appointment reminders, ringless voicemail, and missed call text-back automation. The funnel and website builder lets agencies create landing pages, webinar funnels, order forms with upsells and downsells, and membership portals. For content creation, Content AI generates email copy, social posts, and campaign text from simple prompts. Reviews AI handles automated review requests, website review widgets, video review capture, and AI-generated replies to customer feedback.

The platform also includes a calendar and booking system with automated reminders and paid scheduling options, a social media planner for scheduling and auto-posting across platforms, an ad manager for Google and Facebook Ads with performance tracking, and a mobile app for managing operations on the go. A built-in prospecting tool helps agencies find and reach out to local businesses through direct mail and cold email campaigns. Broadcast campaigns support email, SMS, WhatsApp, and Messenger with smart lists and segmentation for targeted outreach.

Use Cases

Marketing agencies use HighLevel to manage multiple client accounts from a single dashboard, rebilling telecommunications and AI usage at a markup as their own profit center. Freelancers and solo marketers use the Starter plan to run their own funnels, automate follow-ups, and collect reviews without needing multiple subscriptions. SaaS entrepreneurs leverage the Agency Pro plan's SaaS Mode to sell white-labeled subscriptions directly to clients, auto-creating sub-accounts without manual setup and setting their own pricing. Local businesses such as dental practices, gyms, and real estate agents use pre-built industry Snapshots to get started quickly with templates tailored to their vertical.

Pricing

HighLevel offers three main subscription tiers plus a custom enterprise plan, all with a 14-day free trial and month-to-month billing with no long-term contracts. Annual billing is available at a discount:

Optional add-ons include AI Employee Growth Plan ($50/month per sub-account), AI Employee Unlimited Plan ($97/month per sub-account), white-label client portal app ($49/month per sub-account), WhatsApp integration ($10/month per sub-account), dedicated email IPs ($59/month per IP), WordPress hosting (from $10/month per site), and HIPAA compliance ($297/month). Usage-based charges apply for telecommunications (phone numbers, SMS, email sends) and premium AI features, which can be rebilled to clients at a markup on higher-tier plans.

Integrations

HighLevel integrates with major payment providers including Stripe, PayPal, NMI, Authorize.net, Square, Adyen, and Razorpay, with an open payments infrastructure for custom provider integration. The platform also connects with common tools through its REST API and Zapier integration for extending functionality beyond built-in features.

Affiliate Program

HighLevel offers a 40% monthly recurring commission for every paying agency customer referred, with a second-tier 5% commission on referrals made by sub-affiliates. The program provides real-time tracking in an affiliate dashboard, monthly payouts, and promotional tools and resources to help affiliates succeed. The minimum payout threshold is $50, and there is no limit on earning potential as the commission continues for the lifetime of each referred customer.

Privacy and Security

HighLevel operates with standard data encryption and role-based access controls across all plans. HIPAA compliance is available as a paid add-on for agencies serving healthcare clients. The platform provides 24/7 support across all plans and maintains a corporate headquarters in Dallas, Texas.