LaunchMyStore

Overview

LaunchMyStore is an AI-powered ecommerce platform developed by TradeFusion Technologies Pvt Ltd, founded in September 2023 by Shivam Wadhwa in Delhi, India. The platform enables businesses and individuals to create, manage, and scale online stores without coding knowledge. Version 2.0, released in January 2026, introduced a rebuilt architecture with the proprietary Aqua templating engine, which is fully compatible with the Liquid templating language used by Shopify themes.

Key Features

The platform centers on Nova AI, a built-in AI assistant with over 160 tools that can manage products, orders, analytics, theme customization, content writing, and store settings through natural language conversation. Nova is powered by Anthropic and OpenAI models with real-time streaming and approval gates for destructive actions.

LaunchMyStore also provides an MCP (Model Context Protocol) Server, allowing users to connect Claude Desktop, Claude Code, or Cursor directly to their store. This enables store management from within an AI editor using the same 160+ tool set available to Nova.

• Visual Theme Builder: Drag-and-drop editor with real-time preview, supporting Liquid and the proprietary Aqua engine
• Payment Gateways: 30+ integrations including Stripe, PayPal, Razorpay, Cashfree, PhonePe, Mollie, Xendit, and regional options like VNPay, PayMongo, and MercadoPago
• Multi-Language Support: Storefront translation into 100+ languages
• Multi-Currency: Automatic currency conversion with live exchange rates across 74+ currencies
• Multi-Warehouse Inventory: Route orders to the nearest fulfillment center
• Global Tax Compliance: Automatic tax calculation for 100+ countries
• App Marketplace: 55+ apps including live chat, reviews, popups, loyalty programs, and analytics
• Digital Products and Subscriptions: Sell downloadable files, license keys, courses, and manage recurring billing
• Product Reviews and Ratings: Built-in review system with AI-generated review summaries
• Abandoned Cart Recovery: Automated personalized messages to recover lost sales
• Shopify and WooCommerce Importers: One-click migration of products, customers, and orders
• Printful and Printify Integration: Print-on-demand support
• POS System: Integrated point-of-sale for in-person payments
• AI Content Generation: Product descriptions, SEO rewrites, image-to-listing conversion, and nightly AI briefings
• App Bridge SDK: Developer toolkit for building custom apps with OAuth 2.0, webhooks, and extension points

Pricing

LaunchMyStore offers three subscription plans with a 7-day free trial. Transaction fees decrease as you move up the tiers, and the first three months have 0% platform fees.

• Starter: $25 per month (or $20 per month billed yearly at $240). Includes 1 online store, up to 100 products, 1 staff account, 1.85% platform fee, basic plugins, 500 Nova AI credits per month, and email support.
• Gold: $69 per month (or $59 per month billed yearly at $700). Includes up to 1,000 products, 5 staff accounts, 0.8% platform fee, Premium plugins, multi-language support, 1,000 Nova AI credits per month, and webhooks support.
• Platinum: $1,320 per year billed yearly. Includes up to 5,000 products, 10 staff accounts, 0.5% platform fee, up to 2 stores, free POS (2 seats), 2,000 Nova AI credits per month, multi-warehouse (up to 20), priority support, and advanced analytics.

Additional Nova AI credits can be purchased via monthly plans: Spark (2,000 credits for $9/month), Boost (12,000 credits for $39/month), and Studio (50,000 credits for $99/month). A lifetime access option is also available through select partner marketplaces.

Partner Program

LaunchMyStore operates a partner program that pays 20% commission on every successful subscription referral. Referred customers receive a 10% discount. The program includes lifetime attribution (partners earn on renewals), real-time tracking dashboard, no cap on earnings, and monthly payouts via PayPal or bank transfer.

Target Audience

LaunchMyStore serves entrepreneurs, small to medium businesses, D2C brands, digital product sellers, subscription-based businesses, and agencies managing multiple client stores. The platform supports physical products, digital downloads, and recurring subscription models.

Theme System

LaunchMyStore uses its proprietary Aqua templating engine, which is fully compatible with Liquid themes from sources including GitHub, Jekyll, and other ecommerce platforms. Users can upload existing Liquid themes for automatic porting, or choose from a collection of premium conversion-optimized storefronts. The code editor supports direct HTML, CSS, and JavaScript editing for deeper customization. Theme rendering is optimized for speed with advanced caching and sandboxed execution for security.

Platform and Integrations

The platform is built on enterprise-grade infrastructure with a reported 99.5% uptime guarantee, CDN-powered delivery, and auto-scaling to handle traffic spikes. Developer resources include a full REST API, 30+ webhook topics, an App Bridge SDK with 21 action types and 10 extension types, and MCP server support for AI-assisted development. The platform provides one-click importers for Shopify and WooCommerce, bulk CSV product management, and integration with print-on-demand services Printful and Printify. Mobile store management is available via an Android app on Google Play, with an iOS version in beta. LaunchMyStore has been featured in Yahoo Finance, AP News, MarketWatch, and Business Insider.