What Is More Traffic Less Content?
More Traffic Less Content (MTLC) is a premium video training program created by Chris Von Wilpert, founder of Content Mavericks and a content marketing strategist who has consulted for major companies including Amazon, HubSpot, Shopify, and AppSumo. The program teaches entrepreneurs, coaches, consultants, and freelancers how to attract high-paying clients earning $3,000 to $15,000 per month using simple, strategically crafted blog posts instead of cold emailing, social media posting, or expensive ad campaigns.
The core philosophy challenges the traditional content marketing approach of constant publishing. Chris Von Wilpert demonstrates how a handful of well-executed blog posts can serve as permanent marketing assets that continuously attract qualified leads and premium clients. His method has helped him land clients like Noah Kagan (AppSumo), Dharmesh Shah (HubSpot), and David Cancel (Drift), all through inbound inquiries generated by his content.
Key Features and Training Modules
The program centers around a 54-minute uncut video training with new diagrams, examples, and templates every 20 seconds. Unlike traditional courses with 30+ lessons of theory, MTLC is designed for immediate implementation. The video is accompanied by a 92-page playbook that breaks down every strategy step by step, plus a one-page action plan and worksheet for quick reference.
- Greatest Hits Survey -- Discover the perfect content topic by asking one simple question to your audience. Chris shows real-life examples from his own business, including the exact five blog post topics that generated his first six figures in revenue.
- AIDA Article Template -- Master high-converting content creation using a fill-in-the-blank writing framework. You do not need to be a professional writer; the template covers headline formulas, introduction hooks, and body copy structures that keep readers engaged for over five minutes.
- Three Jabs Strategy -- Convert over 10% of blog traffic into email leads using content upgrades and lead generation mechanisms. Chris breaks down how he scaled from 3,000 to 10,000 email leads per month without creating any new content.
- Red Packet Partnerships -- Get 100 to 1,000 leads in a single day without SEO or paid traffic. This distribution method leverages partnerships with people who have large audiences, including the exact scripts Chris used to land promotional placements.
- $5 Hit Records -- Run small-budget ads at just $5 per day that generate consistent daily leads as a set-and-forget system requiring only weekly check-ins, saving thousands compared to hiring an expensive ad agency.
- 900-Word Emails -- Sell $3,000 to $15,000 services entirely over email without phone calls. Chris deconstructs one of his highest-converting sales emails word by word, teaching the psychology of present pain versus future gain in prospect communication.
Bonus Content
Purchasers receive three bonus interviews at no additional cost, with a combined value of $2,351:
- Bonus 1: How I Increased Website Traffic by 100,000 Visitors in One Month -- Chris recounts his work with Noah Kagan at AppSumo, where they doubled blog traffic from 100,000 to 200,000 monthly visitors using a repeatable plan.
- Bonus 2: How I Make $100,000 With Content Every Single Month -- An interview with Justin Brooke of AdSkills exploring how Chris generated 1.7 million free clicks and converted them into $112,500 per month in recurring revenue.
- Bonus 3: How I Get More Traffic With Less Content -- James Schramko of SuperFastBusiness interviews Chris on growing a new site from scratch to six figures using the MTLC methodology.
Pricing and Guarantee
The complete More Traffic Less Content package is priced at $29, a one-time payment for lifetime access to the 54-minute uncut video, 92-page playbook, action plan, worksheet, and all three bonus interviews. The total stated value of all materials is $2,351.
Every purchase is backed by a 365-day, no-questions-asked money-back guarantee. If you do not learn something actionable or simply do not like Chris's Australian accent, Content Mavericks will refund the full $29 at any point within one year of purchase.
Target Audience
MTLC is built for coaches, consultants, freelancers, and service providers who already have a proven offer and want to scale client acquisition without spending months on content creation or thousands on advertising. The program assumes you have a conversion mechanism in place; Chris emphasizes that while exact replication of his results cannot be promised, it is not unrealistic for practitioners to profit $100,000 from single blog posts with a validated offer.
For those without writing skills, Chris provides templates and outsourcing strategies using a Google doc with two quality-control questions that guarantee high-quality content from hired writers. The program also covers testing content ideas before publishing using a single social media post, reducing the risk of creating content that attracts no engagement.
Affiliate Program
Content Mavericks offers an affiliate program for partners who want to promote More Traffic Less Content. Affiliates earn commissions by referring customers through unique tracking links and receive promotional resources and support materials. Interested partners can reach out through the Content Mavericks website for pricing and partnership details, or contact [email protected] for business inquiries. The platform also accepts sponsorship placements and advertising inquiries from brands seeking to reach its audience of entrepreneurs and service providers.
