Motion is a creative analytics platform purpose-built for performance marketing teams running paid social ads. It automatically pulls creative assets and performance metrics from Meta, TikTok, YouTube, and LinkedIn into visual-first reports that update automatically. Motion helps growth and creative teams get on the same page by including creative assets alongside metrics, so teams can visually see what is working rather than relying on spreadsheets and dashboards that lack creative context. Used by hundreds of fast-growing DTC brands including HexClad, Jones Road Beauty, and Ridge, Motion's customers analyze over 14 billion dollars in media spend annually through the platform.
Key Features
- Creative Grouping: Motion automatically groups similar creatives together for a holistic view of performance, revealing winning creative patterns rather than evaluating individual ads in isolation.
- AI Auto-Tagging: Every creative asset is automatically tagged by AI with categories such as asset type, visual format, hook, and creative angle without manual labeling. Tags appear directly in reports, dashboards, and alongside each creative.
- Frame-by-Frame Analysis: Analyze video ads frame by frame to pinpoint exactly why certain creatives work, cross-referencing other ads in the account and understanding which audiences are being targeted with each creative.
- Competitor Tracking: An AI agent monitors the latest ads from competitors and builds actionable plans to counter them, delivering creative intelligence directly to the team.
- Comparative Reports: Compare visual formats, hook tactics, messaging, audiences, agencies versus in-house teams, and creators with zero setup or technical knowledge using AI-powered analysis.
- Weekly Ad Retro: Generate detailed weekly creative performance summaries with data-backed insights on what is working, what to cut, and recommended next steps with a single click.
- AI Recommendations: Motion's AI, trained on performance creative frameworks from DTC's top advertisers, provides rationale, evidence from successful ads, and actionable recommendations for briefing video editors and designers on next iterations.
Use Cases
- Creative Testing: Track new product launches, adjust creative and messaging based on real-time performance, and double down on winning ads faster.
- Team Alignment: Bridge the gap between media buyers and creative teams with shared visual reports that show both metrics and the actual creative assets.
- Agency Management: Compare agency versus in-house performance, share live data reports securely, and hide sensitive data when sharing with freelancers or external partners.
Pricing
Motion offers plans for all stages of growth, from individual DTC brands to large performance creative teams. The platform is used by thousands of teams analyzing over 14 billion dollars in annual media spend. Specific plan pricing is available upon request and scales with ad spend volume and team size.
How It Works
Motion connects directly to ad accounts and automatically pulls creative assets and performance data into unified reports. The AI engine tags every creative with relevant categories, then analyzes patterns across thousands of ads to surface what is working and what to change. Teams can drill down into individual ad performance, compare creative approaches side by side, and use AI-generated recommendations to brief their next round of creative production. Reports update automatically and can be securely shared with team members, clients, or external partners with customizable visibility controls.
Who Uses Motion
Motion is built for DTC and ecommerce brands running paid social at scale, performance marketing teams managing multi-channel campaigns, creative strategists who need data to inform creative briefs, and agencies managing ad creative for multiple clients. The platform is endorsed by leading DTC operators and creative experts who cite Motion as essential for bridging the gap between media buying and creative production.
Motion integrates with Northbeam for ROAS and CPA attribution data, layering advanced metrics directly into creative performance reports for a complete view of ad effectiveness.
