Scanova is an enterprise-grade QR code generation and management platform designed to help businesses, marketers, and operations teams bridge physical collateral with digital experiences. The platform provides tools to create dynamic and static QR codes, customize design patterns to match brand guidelines, track real-time scan engagement with geolocation analytics, and deploy mobile-optimized landing pages without requiring coding skills.
Dynamic and Static QR Code Generation
Scanova supports a broad spectrum of QR code formats categorized into static and dynamic types. Static QR codes encode target information directly into the matrix, making them permanent and functional without ongoing server routing. These are suitable for simple use cases like plain text, Wi-Fi network credentials, and static email templates.
Dynamic QR codes route through redirect URLs, unlocking capabilities that are essential for commercial campaigns:
- Real-Time Destination Editing: Update target website URLs, downloadable files, or landing page destinations at any time without reprinting physical assets.
- Multi-Format Content Delivery: Link QR codes directly to PDF documents, audio files, image galleries, app store download links, digital business cards (vCards), or customized product pages.
- Campaign Scheduling and Expiration: Configure start and end dates for promotional campaigns, or set scan limits to automatically deactivate codes after targeted redemption thresholds.
- Password Protection: Restrict sensitive assets and internal documentation by requiring a passcode before viewing linked resources.
Visual Customization and Brand Design
To improve visual appeal and scan conversion rates on printed materials, Scanova offers a design studio with granular customization controls:
- Custom Colors and Gradients: Apply brand color palettes across data patterns, background layers, and eye borders using solid colors or linear and radial gradients.
- Eye and Pattern Styling: Select from diverse matrix module shapes, including rounded dots, smooth squares, and artistic patterns.
- Logo and Icon Integration: Embed central brand logos or select standard social media and document icons with automatic sizing and positioning.
- Call-to-Action Frames: Wrap codes with pre-designed decorative frames, badges, and customizable text banners like "Scan to Order" or "Download App" to prompt user interaction.
- High-Resolution Vector Export: Export production-ready graphics in vector formats such as SVG, EPS, and PDF, as well as raster formats like PNG and JPEG for print scaling without raster distortion.
Campaign Analytics and Geolocation Tracking
Scanova provides real-time analytics to monitor marketing performance across different distribution channels, geographic territories, and offline media placements:
- Scan Volume Metrics: Monitor total scans alongside unique scans over daily, weekly, or custom date ranges.
- GPS and City-Level Geolocation: Capture user scan locations using city-level IP detection or precise user-consented GPS coordinates.
- Device and Operating System Breakdown: View device categories, operating systems (iOS, Android, Windows, macOS), and browser versions used by scanners.
- Time and Day Heatmaps: Analyze peak engagement hours and specific days of the week to refine offline distribution schedules.
- Third-Party Tracking Integrations: Connect Google Analytics and webhooks to sync scan events into existing marketing automation stacks.
Lead Generation and Landing Page Builder
Beyond simple URL redirection, Scanova includes built-in mobile landing page templates that function as micro-sites hosted directly on the platform:
- Lead Capture Forms: Collect visitor contact information, feedback, or registrations directly upon scanning before granting access to resources.
- Coupon and Promo Code Pages: Distribute discount codes, track individual redemptions, and display terms and conditions within a mobile-optimized layout.
- Digital Business Cards (vCard Plus): Share comprehensive contact profiles, social links, portfolio images, and direct "Add to Contacts" buttons.
- Product and Event Pages: Showcase multimedia product details, event itineraries, calendar invitations, and map locations.
Enterprise Management and Security
Scanova addresses corporate security and administrative requirements through dedicated enterprise features:
- Custom Domain White-Labeling: Replace default system redirect URLs with custom branded subdomains to maintain brand trust and domain authority.
- Multi-User Access Control: Invite team members with defined roles and permission levels to manage campaigns collaboratively.
- Compliance and Data Security: Built with ISO/IEC 27001:2022, SOC 2, and GDPR compliance standards to protect customer and corporate data.
- Single Sign-On (SSO): Integrate with enterprise identity providers via SAML for unified authentication management.
- Batch Creation and Developer API: Generate thousands of custom QR codes in bulk via CSV uploads or integrate directly with applications using the Scanova REST API.
Pricing
Scanova operates on a subscription model billed annually, complemented by a 14-day free trial that requires no credit card to get started.
| Plan | Monthly Price (Billed Annually) | Dynamic QR Codes | Key Features |
|---|
| Lite | $9 | 5 | Custom design, scan analytics, high-resolution vector exports, email support |
| Standard | $35 | 25 | Custom domains, GPS tracking, lead generation forms, password protection |
| Pro | $75 | 100 | Multi-user collaboration, advanced integrations, priority support |
| Enterprise | Custom | Custom volume | Custom QR volumes, SSO, dedicated account manager, SLA, custom security reviews |
Scanova also provides a standalone QR Code API subscription with tiers based on monthly request volume for automated workflows.
Implementation Considerations
When implementing dynamic QR codes for print media, ensure appropriate error correction levels (such as Level M or Level Q) are selected when embedding complex central logos. High-contrast color combinations between the foreground pattern and background are recommended to maintain reliable readability across varied mobile cameras and lighting environments.
