Truescope is an AI-first media intelligence platform that helps communications, public relations, government, and marketing professionals monitor, analyze, and report on media coverage. Launched in 2020 by John Croll and Michael Bade, the platform serves over 600 clients worldwide with offices in Australia, New Zealand, Singapore, and the United States.
Key Features
- AI Media Assistant: A generative AI assistant accessible throughout the platform that summarizes coverage, drafts content, and provides instant insights across Inbox, Charts, Alerts, and Reports.
- Search Assistant: A natural language interface that creates and refines Boolean search queries, including aliases, related terms, and translated keywords. It also detects and corrects broken searches automatically.
- Report Assistant: Automates branded report and newsletter creation with AI summaries, charts, and scheduling for stakeholder communication.
- Spike Alerts: Detects unusual changes in media coverage volume for proactive crisis management, with AI-generated summaries for quick understanding.
- Real-time Dashboards: Customizable visualizations with interactive charts for share of voice, engagement data, sentiment analysis, and key influencers.
- Sentiment Analysis: Article, entity, and sentence-level sentiment analysis for accurate interpretation of tone and perception.
- Query Builder: An advanced search tool that delivers highly relevant results with Smart Filters, channel management, and real-time feedback on search performance.
- Keyphrase Extraction: Identifies trending topics and emerging narratives with sentiment context for deeper understanding.
Media Sources
Truescope monitors millions of sources globally, including online news, social media (TikTok, Twitter/X, Reddit, Facebook, Instagram, Bluesky), broadcast (radio and TV), podcasts, newspapers, and magazines. It also supports print and broadcast monitoring as add-on services.
Use Cases
- Media Monitoring: Track coverage across mainstream, broadcast, and social media with customizable filters and industry feeds.
- Social Media Listening: Monitor brand engagement across social platforms with unified campaign analysis.
- Brand Management: Track sentiment and campaign effectiveness with real-time alerts and analytics.
- Crisis Management: Detect coverage anomalies early with Spike Alerts for proactive response.
- Competitive Analysis: Benchmark performance against competitors with multi-dimensional comparison charts.
- Market Research: Analyze brand perception globally with automated, continuous media tracking.
Pricing
Truescope offers four pricing tiers: Campaign (up to 5 users for short-term projects), Essentials (unlimited users for moderate monitoring programs), Corporate (comprehensive monitoring with AI tools and account management), and Enterprise (customized solution with unlimited volume and dedicated team). Pricing details are available through a demo request.
Integrations
The platform integrates with Microsoft Teams and Slack for collaborative workflows, and supports Bluesky as a monitored social source.
Privacy and Security
Truescope provides role-based access controls and customizable permissions through Workspaces and Themes. The company publishes privacy policy and terms of use on its website.
