Make (formerly Integromat) is a visual AI automation platform that enables businesses to connect any app, data source, or AI model into powerful automated workflows. Designed for teams across marketing, sales, operations, IT, and beyond, Make provides a drag-and-drop interface for building complex automations without writing code, while also supporting code-based and prompt-driven development for advanced users. Trusted by over 500,000 makers worldwide including BNY, Bolt, and FranklinCovey, Make helps organizations save time, reduce errors, and scale their operations through automation.
How It Works
Make uses a visual canvas where users design workflows called scenarios by connecting modules from different apps and services. Each scenario starts with a trigger followed by a sequence of actions, filters, and transformations. The visual builder displays every step as a connected node on a flowchart, making it easy to understand, debug, and modify the automation logic. Scenarios run on Make infrastructure and can be scheduled, triggered in real time via webhooks, or executed on demand.
Key Capabilities
Make offers a library of over 3,000 pre-built app integrations spanning CRM, marketing, productivity, finance, and AI categories. The platform supports conditional logic, data transformations, error handling, and concurrency management within its visual editor. For AI-powered automation, Make provides native integration with AI models including OpenAI, DeepSeek, Perplexity, and over 400 AI-specific apps. Users can build transparent AI agents that orchestrate complex workflows across connected services, make decisions based on real-time data, and adapt to changing conditions autonomously. The Make MCP Server connects AI tools to business actions securely. Make Grid gives organizations a real-time visual map to monitor, manage, and optimize all automations across their entire landscape from a single dashboard.
Use Cases
Make serves a wide range of automation use cases across business functions. Marketing teams automate social media posting, email campaigns, and lead generation. Sales teams streamline lead management, follow-up sequences, and CRM updates. Operations departments connect tools and automate approval workflows. IT teams automate monitoring, incident response, and system integration. Customer experience teams automate support ticket routing, feedback collection, and onboarding sequences. Finance departments reconcile transactions, generate reports, and automate invoice processing. HR teams streamline recruitment workflows, employee onboarding, and performance review cycles.
Integrations
Make integration library includes major platforms such as HubSpot CRM, Salesforce, Slack, OpenAI, Canva, monday.com, NetSuite, Google Workspace, Microsoft 365, and thousands more through its REST API, webhook, and custom app capabilities. The platform also features a library of ready-to-use AI agents that can be deployed and adapted instantly, alongside a comprehensive template library for common automation patterns.
Security and Compliance
Make is built on strong security foundations with GDPR compliance, SOC 2 Type II certification, SOC 3 certification, data encryption at rest and in transit, and single sign-on support for enterprise customers. The platform is a Celonis company, ensuring enterprise-grade reliability and support infrastructure.
Pricing
Make operates on a freemium model. The Free plan includes no time limit and does not require a credit card, making it accessible for individuals and small teams to start building automations. Paid plans unlock higher operation limits, premium app integrations, advanced scheduling, and enterprise features such as SSO, dedicated support, and enhanced security controls.
