Reply.io is an AI-powered sales outreach platform designed for sales teams, agencies, and businesses to automate multichannel prospecting sequences across email, LinkedIn, SMS, and calls. Trusted by over 3,000 companies worldwide with a 4.6 out of 5 rating on G2, Reply.io combines audience discovery, AI-driven personalization, multichannel engagement, and meeting scheduling into a single platform.
Key Features
- Audience Discovery: Access over 1 billion B2B contacts through integrated real-time data powered by Generect, with intent signals that identify prospects based on hiring activity, LinkedIn engagement, tech stack changes, and company growth. Website visitor tracking identifies companies visiting your site and routes them into outreach automatically.
- Multichannel Conditional Sequences: Build outreach sequences that combine email, LinkedIn, WhatsApp, SMS, calls, and any other channel via Zapier integration. Sequences adapt automatically based on prospect replies and actions, allowing for dynamic branching.
- AI Personalization: AI Variables inserts unique AI-written details for each prospect in every email, making each message feel individually crafted. Research Agents research each prospect and write personalized content based on configurable criteria set by the user.
- AI SDR Agent (Jason): A fully autonomous AI sales development representative that handles prospecting, personalization, follow-ups, and response handling. Available in autopilot mode for fully autonomous outreach or copilot mode for human-in-the-loop approval. Supports custom playbooks and prompt engineering for enterprise plans.
- Email Infrastructure: Purchase and configure Google or Microsoft mailboxes from within Reply with automatic SPF, DKIM, and DMARC setup. Built-in email warmup uses a peer-to-peer network of real inboxes to build sender reputation without bots. Mailboxes can be rotated across sequences to send at high volumes safely.
- LinkedIn Automation: Automate connection requests, messages, InMails, voice messages, attachments, and profile engagement from LinkedIn and Sales Navigator. Available as a $69 per account add-on.
- Meeting Scheduler: Let prospects book meetings directly from outreach sequences, synced with Google Calendar, Outlook, and Calendly. Eliminates back-and-forth scheduling.
- AI Response Generation: When prospects reply, AI handles follow-up emails, answers basic queries, and books meetings automatically, keeping the conversation moving without manual effort.
- Integrations: Native integrations with HubSpot, Salesforce, Zapier, Make, Calendly, and more. REST API and MCP support available for custom integrations and workflow automation.
Use Cases
- Outbound Sales: Build targeted prospect lists from live B2B data, run multichannel sequences, and automate follow-ups to drive pipeline.
- Business Development: Expand into new markets with automated outreach and intent-based prospect targeting that reaches prospects when they are most receptive.
- Sales and Lead Generation Agencies: Run outreach for multiple clients from siloed workspaces with role-based access control, agency dashboards, and white-label options.
- Account-Based Sales: Personalize engagements at scale for key accounts using AI variables, custom playbooks, and automated multi-touch sequences.
Pricing
Reply.io offers several pricing tiers. The Email Volume plan starts at $49 per user per month billed annually and scales with active contacts. The Multichannel plan starts at $89 per user per month and includes email, LinkedIn, SMS, calls, and WhatsApp. Jason AI SDR starts at $500 per month for fully autonomous AI outreach with real-time B2B data and intent signals. Agency plans start at $210 per month with multi-workspace support. All plans include a free trial with no credit card required.
