Faye (formerly Aitherapy) is an AI-powered emotional regulation companion designed to help people recognize, understand, and manage their emotions through private, personalized conversations. Built on Cognitive Behavioral Therapy (CBT) principles, Faye provides structured emotional regulation techniques accessible anytime without appointments or waiting lists. It serves as a complementary tool for people seeking daily emotional support between therapy sessions or as an entry point for building emotional awareness skills.
Key Features
- CBT-Based Emotional Regulation: Faye guides users through a structured process of identifying emotions, exploring triggers, reframing unhelpful thought patterns, and practicing regulation techniques based on established CBT methods informed by the American Psychological Association and the National Institute for Health and Care Excellence.
- Personalized Pattern Recognition: The AI learns each user's emotional triggers and adapts its guidance over time, helping users recognize recurring patterns in their emotional responses and suggesting personalized coping strategies that improve with consistent use.
- Real-Time Techniques: Faye offers grounding exercises, breathing techniques (4-7-8 breathing, box breathing), cognitive reframing, and body-based regulation exercises to help users manage anxiety, stress, anger, and overwhelm in the moment.
- Privacy and Security: Conversations are encrypted using industry-standard security practices, and the platform follows GDPR data protection principles. User emotional data is not sold or shared with third parties. Users remain in control of their conversation history.
- Multi-Language Support: Faye supports over 50 languages and automatically detects the user's browser language to start conversations in the most comfortable language without requiring manual configuration.
Use Cases
- Everyday Emotional Regulation: Users can process daily stress, anxiety, anger, sadness, relationship conflicts, work pressure, and self-doubt in a private judgment-free space with immediate support available whenever emotions arise.
- Therapy Complement: Many users combine Faye with professional therapy, practicing regulation techniques between sessions and tracking emotional patterns to discuss with their therapist for more productive clinical sessions.
- Anxiety Management: Faye guides users through grounding and breathing exercises during anxious moments, helping to interrupt catastrophic thinking and calm the nervous system before emotions escalate into overwhelming states.
Pricing
Faye offers a free plan with 10 messages per day and no credit card required. The Premium plan at $14.99 per month (or $149.90 per year) unlocks unlimited messages and full conversation history for tracking emotional patterns over time. This pricing is significantly lower than traditional therapy session costs, making daily emotional regulation practice accessible to more people.
Limitations
Faye is not a replacement for clinical therapy or psychiatric medication. It does not diagnose, prescribe treatment, or provide crisis intervention. Users experiencing severe mental health conditions, trauma, or crisis situations are directed to contact emergency services or qualified mental health professionals. The platform includes built-in safeguards that detect crisis indicators and redirect users to appropriate resources.
