DM Champ is a white-label AI sales agent platform designed for digital agencies, marketing firms, and consultants who want to resell AI-powered sales automation as their own service. Instead of building a sales AI from scratch, agencies rebrand DM Champ's dashboard with their logo, custom domain, and brand colours, then sell it to clients at their own pricing. The AI handles sales conversations across WhatsApp, Instagram, Facebook Messenger, web chat, and SMS — qualifying leads, handling objections, booking appointments, and closing deals without human involvement.
How It Works
Setting up a client's AI sales agent on DM Champ takes approximately 15 minutes. The agency pastes the client's website URL, and the AI automatically reads the site's products, pricing, FAQs, and tone of voice to build a custom sales agent. The agency then selects which messaging channels to activate — WhatsApp, Instagram DMs, Facebook Messenger, web chat widget, or SMS via Twilio. Once activated, the AI begins handling inbound messages 24/7. Agencies can either manage the client's account themselves or let clients self-serve through a branded Stripe checkout.
Key Capabilities
DM Champ functions as an AI sales agent rather than a traditional chatbot. It qualifies incoming leads, handles objections, builds trust, and books appointments inside the conversation. The AI understands not just text but also voice notes, photos, videos, and PDF documents that prospects send. Each contact has a memory window of up to 100,000 tokens, so the AI remembers past conversations and preferences. A one-click optimisation feature analyses top-performing conversations and automatically improves the AI's responses to increase conversion rates. The platform also supports outbound DM campaigns, comment-to-DM automation for Instagram and Facebook, and automatic follow-ups triggered by contact behaviour.
White-Label Reselling Model
The Agency tier is built specifically for reselling. It includes full white-label branding — custom domain with auto-SSL via Let's Encrypt, custom logo, favicon, brand colours, custom app name, SEO meta, and custom terms and privacy URLs. Every page, email, and notification carries the agency's brand. Agencies create unlimited sub-accounts for their clients, set their own pricing per client, and keep 100% of revenue. Credit reselling via Stripe lets agencies sell AI credit packages to clients at their own markup.
Pricing
DM Champ offers four monthly tiers and a lifetime deal on AppSumo. The Starter tier ($27/month) covers WhatsApp and web chat with 50 free credits per month. Growth ($97/month) adds Instagram and Messenger, image understanding, and appointment booking. Pro ($297/month) unlocks unlimited AI responses, video and document understanding, webhooks, and Bring Your Own Key for Anthropic. The Agency tier ($497/month) adds unlimited sub-accounts, full white-label, and Stripe credit reselling. All tiers include a 14-day free trial. AI work is billed in credits at $0.10 each, with one credit per AI thinking cycle.
Integrations
DM Champ integrates with GoHighLevel, ManyChat, Zapier, Intercom, Tidio, and Zendesk. It also offers webhooks and a full REST API for custom integrations, and supports Bring Your Own Anthropic API Key on Pro and Agency tiers to reduce platform credit costs.
Proven Results
DM Champ was originally built as an internal tool for FueGenix, a hair transplant clinic, where it helped grow revenue from $5 million to $10 million in 12 months by handling sales conversations in DMs. The platform has closed deals ranging from $27 digital products to $50,000-plus medical treatments entirely through AI-managed conversations with zero human input during the sales process.
