Frase is an agentic SEO and GEO platform that helps content marketing teams research markets, create optimized content, and track visibility across Google and AI-powered search engines such as ChatGPT, Perplexity, and Gemini. It is designed for content marketers, SEO teams, agencies, and enterprises that want to replace multiple standalone tools with a single platform covering the full content workflow from research to publication and performance monitoring.
Key Capabilities
- AI Agent that serves as a central content intelligence partner, handling research, writing, optimization, and monitoring through natural language interaction across the entire platform
- SEO research that analyzes top-ranking competitor pages in approximately 30 seconds, identifying content gaps, keyword opportunities, and topic coverage recommendations
- Combined SEO and GEO content optimization with real-time scoring, topic suggestions, and competitive benchmarking presented within a single editor alongside the content being written
- AI search tracking that monitors brand visibility across eight AI platforms including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Copilot, Grok, and DeepSeek with share-of-voice analysis and daily updates
- Content atomization that repurposes a single blog post into multiple formats such as LinkedIn carousels, Twitter threads, newsletters, and Instagram posts to extend content reach
- Programmatic SEO for generating hundreds of location pages, product comparisons, or directory listings from structured data with multi-CMS publishing support
- Content Guard for autonomous decay detection, fixing, and republishing to connected CMS platforms with per-page policy controls and approval workflows
- Site auditor with content decay detection, cannibalization analysis, E-E-A-T scoring, and PageRank calculation for ongoing technical content health monitoring
- Brand voice and content governance for maintaining consistency across all AI-generated content with custom voice profiles, reference documents, and team approval workflows
- Content cluster mapping that organizes pillar and supporting content with visual maps and internal linking recommendations for building topical authority
Use Cases
- Content marketing teams that need to research competitors, identify content gaps, and produce optimized articles at scale without juggling separate keyword research, writing, and optimization tools
- Agencies managing multiple client domains who require programmatic content creation, data exports, and consolidated performance reporting across campaigns
- Enterprises that need brand governance, SSO or SAML authentication, white-label client portals, and automated content monitoring across large content inventories with SOC 2 Type II compliance
- Solo content creators and freelancers who want an affordable all-in-one platform for research, writing, and optimization without the complexity of enterprise tools
Integrations
Frase publishes directly to WordPress, Sanity, Webflow, and Wix, and includes FraseCMS as a hosted option. It exports to Google Docs, provides a Chrome extension for on-page research, and offers a REST API with over 50 endpoints plus MCP server support for use with Claude Desktop and ChatGPT.
Pricing
Frase offers four plans: Starter at $39 per month (annual) with one seat and 10 AI-optimized articles per month, Professional at $103 per month (annual) with three seats and 40 articles per month, Scale at $239 per month (annual) with five seats and 100 articles per month, and custom Enterprise pricing with SSO, white-label options, and dedicated support. A 7-day free trial is available without requiring a credit card. Annual billing provides a 20 percent discount across all plans.
