1Price is an automated price experimentation platform for SaaS companies that maximizes revenue through data-driven pricing tests. Unlike general A/B testing tools that optimize landing pages and conversion rates, 1Price is purpose-built for pricing experiments and tracks the metrics that matter for subscription businesses: lifetime value, churn, expansion revenue, and profitability. It integrates directly with Stripe to run experiments on price points, packaging, subscription tiers, and localized pricing strategies.
Key Features
- Dynamic Pricing: Automatically adjusts prices based on traffic levels and customer segments to optimize revenue per visitor.
- Localized Pricing: Dynamically sets prices based on the user country and local economy, enabling global market optimization and increasing conversion in international markets.
- Cohort-Based Experiments: Splits users into control and treatment groups to test different pricing models and measure long-term value across the full subscription lifecycle.
- Price Increase and Decrease Tests: Safely tests price changes with select user segments before full rollout, reducing the risk of broad revenue loss.
- Quarterly and Annual Plans: Experiments with billing intervals to determine the most effective subscription durations and pricing structures.
- Analytics Dashboard: Tracks revenue, lifetime value, churn rates, conversion metrics, and customer funnel data across all experiments.
- Stripe Integration: Imports existing products and prices directly from Stripe, enabling setup in under 15 minutes.
How It Works
Users sign up, connect their Stripe account, and import their existing products and pricing. They choose an experiment type such as price increase, localized pricing, or annual discount testing. 1Price randomly assigns users to cohorts, each seeing different pricing offerings. The platform tracks the full subscription lifecycle to determine which variant produces more revenue, higher LTV, and better retention. Results are displayed in a dashboard showing revenue impact, customer behavior patterns, and statistical significance.
Supported Experiment Types
- Price optimization: Tests different price points and models to identify the most profitable setup for each customer segment.
- Feature and packaging tests: Experiments with different feature combinations and plan tiers to find the optimal value proposition.
- Global pricing: Adapts prices to local markets and currencies, automatically adjusting for purchasing power and regional economic conditions.
- Billing interval tests: Compares monthly, quarterly, and annual billing to optimize customer commitment and upfront revenue.
Use Cases
- SaaS startups seeking to maximize revenue per customer through systematic price testing without hiring a dedicated pricing team.
- Growing companies expanding into international markets who need data-backed localized pricing strategies.
- Businesses preparing for fundraising or acquisition who want to demonstrate optimal pricing and proven revenue metrics.
- Product-led SaaS teams that need to validate pricing changes with statistical confidence without risking their entire customer base.
Integrations
1Price connects directly with Stripe for product import, payment processing, and subscription management. It provides code components that developers integrate into their application pricing pages and paywalls to route customers to the correct experiment group. The platform provides documentation with step-by-step guides for setup, experiment creation, and result interpretation.
Privacy and Security
1Price processes customer data through its Stripe integration to track subscription behavior and experiment results. The platform handles pricing data and customer assignment information in accordance with its privacy policy and terms of service.
