Create That (createthat.ai) is a subscription-based stock asset platform designed for content creators, video editors, and social media producers who need fast access to royalty-free visual and audio assets. It combines a library of premium stock media with an AI-powered search engine that understands natural language descriptions and creative intent, reducing the time spent hunting for the right asset.
AI-Powered Search
- The platform's core differentiator is its AI search, which accepts transcripts, video descriptions, or natural language queries instead of requiring exact keywords. Users paste their script or describe the scene they need and the AI retrieves matching images, clips, sound effects, and music from the library.
- Each AI search consumes one credit; subscribers receive 20 AI search credits per month with the option to purchase additional top-ups. The search also supports aspect ratio filtering (9:16 for vertical content and 16:9 for widescreen), allowing creators to find assets that match their output format.
Asset Library
- Create That offers four main asset categories: stock video clips, high-resolution images, sound effects, and royalty-free music tracks. The library also includes LUTs (Look-Up Tables) for color grading video footage, giving editors presets for cinematic, vintage, and modern looks.
- All assets come with a lifetime commercial license, so downloads remain usable indefinitely even after a subscription ends. There are no per-download fees or usage caps on downloaded files, which distinguishes the platform from traditional pay-per-asset marketplaces.
Pricing and Plans
- Create That operates on a single monthly subscription at USD $19 per month, with a 7-day free trial that requires no upfront payment. Subscribers can cancel at any time and keep any assets they downloaded during their membership.
- The plan includes unlimited browsing access, 100 asset downloads per month, 20 AI search credits, and access to a library of thousands of pre-made image and video prompts that can speed up content ideation. Credit top-ups are available for subscribers who need more AI searches or downloads in a given month.
Target Audience
- Create That primarily serves YouTube content creators, video editors, and social media marketers who regularly need stock footage, background music, and sound effects without navigating complex licensing agreements or per-asset pricing. The platform also provides free online tools such as a YouTube engagement rate calculator, playlist length calculator, and playback speed calculator that are accessible without a subscription.
Comparison to Traditional Platforms
- Create That positions itself as a simpler alternative to services like MotionArray and Shutterstock by offering AI-driven contextual search, unlimited downloads on a single subscription tier, and a straightforward lifetime license that covers commercial use across all projects. Unlike traditional marketplaces that charge per download or require annual commitments, there are no hidden fees, download caps, or confusing pricing tiers.
