Frase

Frase is an SEO and generative engine optimization platform for content marketers, SEO professionals, agencies, publishers, and in-house teams. It brings research, outlining, AI-assisted writing, optimization, performance tracking, and publishing into one workspace so teams can create content intended to rank in traditional search engines and earn citations from AI answer platforms.

Research and Content Planning

Frase starts with a target keyword and analyzes top-ranking search results to surface topics, headings, questions, statistics, and competitor patterns. Teams can use these insights to understand search intent, identify gaps, and assemble structured content briefs without manually reviewing every result. The research panel also presents useful SERP metrics, while reusable templates and custom prompts help organizations standardize briefs and operating procedures across projects.

The platform supports topic clusters and content planning workflows that organize related articles around broader themes. This helps marketers map coverage, identify missing subjects, and maintain a consistent strategy across clients, sites, or product areas. Folders, document assignments, and project tracking provide practical organization for teams managing multiple writers and campaigns.

SEO, GEO, and AI Writing

Frase combines traditional SEO recommendations with GEO guidance for content intended to be clear and useful to generative AI systems. Its optimization workspace compares a draft with competing content and provides real-time topic and structure recommendations. SEO and GEO scores give writers a measurable way to improve coverage for search engines such as Google and for AI platforms including ChatGPT, Perplexity, Claude, and Gemini.

• AI-assisted writing: Draft articles and sections, rewrite passages, create outlines, and maintain a defined brand voice.
• Content optimization: Review topic coverage, competitor benchmarks, questions, headings, and opportunities to improve a draft.
• AI search tracking: Monitor visibility and competitor share of voice across supported AI platforms.
• Content opportunities: Find pages that are declining, missing useful coverage, or ready for an update.
• Content Guard: Monitor selected articles, propose or apply fixes under configured policies, and send updates back to a connected CMS.

Automation and Publishing

Frase includes an AI agent that can carry out multi-step content operations through natural-language instructions. It can research markets, build briefs, create articles, organize topic clusters, generate images, atomize long-form content into other formats, and help run programmatic SEO workflows. Governance features let teams define brand voice, terminology rules, reference material, and approval controls so automated work remains aligned with organizational requirements.

Publishing and editing integrations connect Frase with services such as WordPress, Google Docs, Sanity, Webflow, Wix, and FraseCMS. These integrations let teams optimize or publish content from existing workflows rather than moving drafts manually between separate tools.

Plans and Intended Users

Frase is designed for solo content creators, freelance writers, marketing teams, SEO teams, agencies, and enterprise organizations that need repeatable content operations. Common uses include competitor research, content brief creation, article drafting, on-page optimization, AI search optimization, content refreshes, and performance monitoring.

The platform offers a free trial, and paid plans vary by team size and included capabilities. Official pricing includes plans for individuals and teams as well as custom enterprise arrangements. Features and limits can change by plan, so prospective users should review the current pricing page for the latest details.