Charisma is a conversational AI platform that enables organizations to build interactive training simulations and brand campaigns powered by believable virtual characters. It combines human-scripted dialogue with generative AI to create experiences deployed across web, mobile, VR, and game engines.
How It Works
Charisma uses a graph-based story editor where creators script character dialogue, player choices, and narrative branches. Creators design conversation flows by connecting nodes that represent character lines, player responses, actions, media, and memory operations. A matching engine selects the appropriate responses based on player input, while generative AI nodes can produce dynamic dialogue, rephrase responses, and enable character improvisation. This blended approach lets creators control key story beats while allowing AI to handle unscripted interactions naturally within the narrative.
Key Capabilities
- Conversational AI engine with scripted and generative dialogue, emotion tracking, memory, and player state management that adapts to each user choice
- Cross-platform SDKs for Unity and Unreal Engine, plus web, mobile, and VR deployment via a REST API
- Real-time analytics dashboard tracking engagement, completion rates, player drop-off, and aggregated behavioural data
- Speech-to-text and text-to-speech support with multiple voice providers including AWS, Deepgram, and Google
- Localisation tools for translating stories into multiple languages and reaching international audiences
- Collaboration features enabling multiple team members to work on the same story simultaneously
- Award-winning responsible AI framework recognised by DigitalCatapult as a Responsible and Ethical Tech Pioneer
Use Cases
- Training and development: realistic conversational simulations for workplace learning with live feedback, assessment metrics, and KPI tracking
- Brand campaigns: interactive, personalised experiences for audience engagement and immersive brand storytelling
- Entertainment: interactive narratives for film, television, and games serving clients including Warner Bros, DreamWorks, BBC, and Sky
- Museum and education: augmented reality apps and educational experiences for cultural institutions and universities
Pricing
Charisma offers a Pro pay-as-you-go plan at $5 per 50,000 credits (approximately 200 experience minutes) for individual developers building small projects. Enterprise plans include a fixed monthly platform fee, bespoke front-end and visual development, technical support, user management, premium AI voices, training templates, and a dedicated account manager. New Pro licence activations include a one-month free trial with 50,000 credits. Additional credit bundles are available from $20 to $500, expiring 12 months after purchase.
Integrations
- Plug-and-play SDKs for Unity and Unreal Engine game engines
- REST API and SDK for custom web, mobile, and VR client integration
- Multiple AI model providers: Anthropic Claude, OpenAI GPT, and Meta Llama
- Voice synthesis via AWS Polly, Deepgram, Google Cloud, Cereproc, Kokoro, and Resemble
Privacy and Security
Charisma provides content guidelines for acceptable use and moderation tools to flag abusive AI completions. The platform is GDPR compliant and operates from Oxford, United Kingdom under Charisma Entertainment Ltd. Enterprise customers can arrange additional security and compliance requirements through their account manager.
