Foreplay is an ad creative operations platform built for performance marketers, agencies, and brand teams who need one place to save inspiration, study competitors, brief creators, and review what actually wins. Rather than juggling browser bookmarks, Slack threads, and scattered reports, Foreplay connects research, production, and analytics into a single workflow used by thousands of paid social teams.
Product Modules
- Swipe File: Save ads from Meta, TikTok, LinkedIn, Instagram, YouTube Shorts, and other sources with folders, tags, comments, landing page screenshots, and automated transcription.
- Discovery: Search a large community ad library with AI-powered search, emotional analysis, persona detection, and filters for long-running creatives.
- Spyder: Track competitor Meta ads around the clock, review creative tests, surface top hooks, and inspect landing pages and media mix over time.
- Briefs: Generate scripts, storyboards, and modular creative briefs with brand profiles and public share pages for creators.
- Lens: Analyze live creative tests, compare themes, and build shareable performance reports without variable pricing tied to ad spend.
Chrome Extension and Mobile Workflow
Foreplay provides a Chrome extension with tens of thousands of users for saving ads directly from ad libraries while browsing. A mobile app lets strategists capture inspiration on the go, including Instagram and TikTok saves outside the desktop browser. Expert-curated swipe files add structured starting points for verticals like DTC, SaaS, and mobile apps.
Who Uses Foreplay
In-house growth teams use Foreplay to standardize creative reviews and reduce back-and-forth between media buyers and designers. Agencies rely on it for client reporting, moodboards, and brief handoffs. Founders and lean teams use Spyder and Discovery to reverse-engineer competitor angles before spending test budget.
Pricing
| Plan | Monthly | Highlights |
|---|
| Basic | $59/month ($49/month annual) | Swipe File, Discovery, Briefs, 1 user, API credits |
| Workflow | $175/month ($149/month annual) | Full stack, 5 users, Spyder on 15 brands, Lens on 1 brand |
| Agency | $459/month ($389/month annual) | 10 users, Spyder on 50 brands, Lens on 10 brands |
| Enterprise | Custom | Unlimited users, priority support, tailored limits |
All paid plans include a 7-day free trial, unlimited ad saving, and no usage caps on saved inspiration. Annual billing saves about 15% and unlocks expanded Spyder brand limits on some tiers.
API and Emerging Integrations
Foreplay exposes an API and MCP access on paid plans for teams connecting creative intelligence to internal dashboards or AI assistants. This matters for larger organizations automating competitive monitoring or feeding inspiration into generative testing pipelines.
Team Workflow
High-performing Foreplay customers typically define a weekly research ritual: save ads during the week, tag by hook and format, then review Spyder changes before briefs go out. Client-facing agencies benefit from white-label share links and structured boards that replace screenshot dumps in email threads. Pair Discovery searches with Lens reporting so insights connect back to live account performance instead of staying as static inspiration. Onboarding new strategists is faster when folders mirror your testing taxonomy such as UGC, founder-led, offer-led, and seasonal promos. Executive readouts become sharper when Lens summaries highlight which hooks gained spend rather than only which ads looked polished in isolation.
Limitations
Spyder and Lens brand limits vary by plan, so multi-brand agencies must map seat and brand counts before purchase. Creative analytics still require clean ad account connections and disciplined tagging inside the team. As with any spy tool, saved ads are research inputs, not guarantees that duplicated concepts will perform in your account. Mobile saves depend on users keeping the app installed and permissions current for social platforms they monitor. Large agencies should align Foreplay seat ownership with media, creative, and strategy leads so research notes stay actionable.
