What Is ApproveThis?
ApproveThis is an approval workflow platform designed specifically for external approvals. It lets teams send approval requests to clients, vendors, and partners who can approve or deny with one secure click from their inbox. External approvers do not need to create accounts or log in. Every decision is timestamped and logged in an immutable audit trail. The platform is used by over 500 teams across industries including marketing agencies, accounting firms, operations teams, and legal departments.
Key Features
- External approval without logins: Approvers respond from their email with a single click. Each approval link uses a single-use, time-limited token for security. No shared passwords and no open links.
- AI-powered form builder: Describe your approval workflow in plain English and the AI generates the form automatically. Over 150 ready-made templates are also available for common approval scenarios.
- AI document processing: Extract data from submitted documents automatically. AI assists with clause extraction and field identification on uploaded files, with confidence indicators on every extracted field.
- Smart routing: Requests route to the right approver by role, dollar threshold, department, or custom rules. Vacation delegation keeps workflows moving when approvers are unavailable.
- White-label portals: Each client receives their own branded approval portal with separate workflows and strict permission boundaries between accounts. Multi-tenant governance without enterprise complexity.
- Immutable audit trail: Every action is logged with user identity, IP address, auth status, and timestamp. Version history includes field-level diffs showing exactly what changed between revisions. Audit logs are exportable as Excel or CSV files.
- Multi-step workflows: Build sequential or parallel approval chains with conditional logic and threshold-based routing for purchase orders and expense reports.
- Integrations: Native connections for Slack, QuickBooks, and BigCommerce. Connects to over 5,000 apps through Zapier. A REST API is available for custom integrations and programmatic workflow management.
Pricing
ApproveThis offers a single plan structure where every feature is included on all tiers. There is no feature gating, no per-seat charges, and no add-on costs. Pricing scales based on the number of approval requests per month. All plans include multi-step approval workflows, unlimited team members, Slack and email notifications, advanced reporting and audit logs, API access, and priority support.
- 25 requests per month: $19/month
- 50 requests per month: $35/month
- 100 requests per month: $55/month
- 150 requests per month: $75/month
- 250 requests per month: $110/month
- 500 requests per month: $190/month
- 750 requests per month: $260/month
- 1000 requests per month: $320/month
Annual billing saves 20 percent on all tiers. Overage requests beyond your monthly tier are billed automatically at your tier's per-request rate. A 14-day free trial is available with no credit card required. A free plan is not offered.
Use Cases
- Purchase order approvals: Route POs by dollar amount with threshold-based rules. Maintain audit trails for compliance and auditor review.
- Client sign-offs: Send creative assets, documents, or deliverables to clients for approval. Clients approve from their inbox without creating an account.
- Vendor and procurement approvals: Route vendor requests by role, department, or org chart with automatic delegation when approvers are out of office.
- Contract reviews: Track version history with full diffs. Use AI clause extraction to identify key terms before routing for approval.
- Compliance workflows: Maintain immutable evidence trails with timestamped actions, field-level change tracking, and exportable logs for regulatory review.
- Content and campaign approvals: Marketing teams route content, spend authorizations, and campaign sign-offs with cycle time reporting that shows leadership exactly how fast work moves through review.
Security and Compliance
ApproveThis provides role-based access control with custom permission roles. Team-based multi-tenancy ensures complete data isolation between workspaces. Approval links are secured with expiring, time-limited signed URLs. All audit logs are immutable with no edits or deletions permitted. Two-year searchable history with full-text search is included on every plan. Configurable authentication options include login, email-only, or PIN-based access.
Target Audience
ApproveThis serves mid-market teams and agencies that need to secure approvals from people outside their organization. This includes marketing agencies getting client sign-off on campaigns, accounting firms routing financial documents, operations teams managing vendor approvals, and legal teams tracking contract reviews. The platform is most valuable when the approver does not work for your company and should not have to create yet another account on yet another platform.
