Voluum is a cloud-based ad tracking and campaign optimization platform designed for media buyers, performance marketers, and advertising agencies. Supporting over 7,000 agencies and performance marketers, Voluum tracks more than 10 billion conversions annually with over 500 billion events processed each year, representing more than 2.5 billion dollars in tracked revenue. The platform integrates with over 130 ad platforms including native, display, pop, email, search, push, social, and video channels, collecting detailed data about visitors and conversions to identify the most profitable combinations of traffic sources, ads, landing pages, and offers in real time.
Key Features
- Ad Campaign Tracking: Track all ad types across every major platform with superfast reporting on over 30 metrics per visit, click, and conversion for both paid and organic traffic. Voluum fills the attribution gaps that platform-native analytics leave open.
- Traffic Distribution AI: Automatically send more traffic to the offers, landing pages, or campaign flows that perform best, using AI-driven optimization to maximize ROI without manual intervention.
- Anti-Fraud Kit: Detect invalid traffic and block bot activity in campaign flows to protect advertising budgets from fraudulent clicks and impressions.
- Automizer: Automate campaign management by passing conversions back to ad platforms, pausing and activating campaigns, changing bids, auto-updating traffic costs, and setting auto-rules and alerts without leaving the Voluum dashboard.
- Team Collaboration: Grant custom permissions to additional users, create separate workspaces with different access levels, and share auto-updating reports with partners or clients through a white-label solution.
- VIP Servers: Store data on the fastest dedicated servers for high-volume advertisers who need instant access to massive datasets.
Industry Solutions
- iGaming: Track FTDs and registrations with postbacks for zero-delay optimization. Specialized features for both iGaming operators and affiliates to maximize ROI while reducing operational workload.
- Affiliate Marketing: Track user-generated events in real time, A/B test page or offer variations to quickly identify winning strategies, and optimize campaign flows for maximum profitability.
Pricing
Voluum offers tiered plans scaling with tracked events and features. Plans include core tracking across all platforms, Traffic Distribution AI, Anti-Fraud Kit, and support. Higher tiers add Automizer, additional users, VIP servers, dedicated account management, and one-on-one onboarding. Custom enterprise plans are available for high-volume advertisers. All plans include access to video tutorials, live webinars, step-by-step guides, and 24/7 expert support.
Who Uses Voluum
- Performance Marketing Agencies: Track client campaigns across all ad platforms with white-label reports, shared dashboards, and multi-user workspaces for team collaboration on high-volume accounts.
- Affiliate Marketers: Optimize traffic flows across multiple offers and landing pages using real-time data, A/B testing, and automated rules to maximize commission earnings and identify winning strategies faster.
- iGaming Operators and Affiliates: Track player registrations and FTDs with postback integration, manage large-scale campaigns across multiple geos, and automate optimization for maximum player value.
- Media Buyers: Connect to 130-plus ad platforms including Taboola, Outbrain, Google Ads, Meta, and programmatic exchanges to unify campaign data and optimize spend allocation across channels from a single dashboard.
Performance at Scale
Voluum processes over 500 billion events annually for more than 7,000 agencies and performance marketers worldwide. The platform supports custom event tracking with postbacks, real-time reporting with sub-second latency, and geographic targeting for precise campaign localization. Users have reported increasing ROAS by 35 percent, growing ROI by 25 percent, and reducing advertising costs by 15 percent through Voluum's optimization suite. The platform is used by leading poker networks, native ads agencies managing millions in yearly spend, and performance marketing teams generating over 60,000 conversions monthly.
