Submagic is an AI video editor built for short-form content that turns raw footage into captioned, platform-ready clips in minutes. Used by more than four million businesses, it automates captions, silence removal, B-roll, magic clip extraction, and scheduled publishing for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video workflows.
AI Captions and Auto Edit
Submagic's headline feature is animated caption generation in 48 languages with 99 percent accuracy claims and templates tuned for retention. Auto Edit removes bad takes, filler words, and awkward pauses while adding zooms, transitions, sound effects, and background music. Text-based trimming lets editors cut footage by editing the transcript, which is faster than frame-by-frame timeline work for talking-head and podcast clips.
Magic Clips
Magic Clips repurposes long videos into multiple shorts automatically. Upload a podcast, webinar, or YouTube link and Submagic detects highlight moments, segments clips, and formats them for vertical distribution. This add-on is popular on Pro plans where creators need volume output from a single recording session. Media companies like Sportskeeda have published case studies scaling to thousands of monthly clips with Submagic-assisted workflows.
AI Actors and Translation
AI Actors Studio generates presenter-style videos without filming, useful for faceless channels and rapid creative testing. AI Video Translator localizes captions for international audiences. AI Eye Contact correction adjusts gaze for more direct viewer engagement. Auto Description drafts post copy to accompany exports. These tools sit alongside standard subtitle generation and clip-maker utilities on the same web editor.
Team Collaboration and Publishing
Business workspaces let agencies review, brand, and publish client videos together. Brand kits store fonts, colors, and logos on Pro and Business tiers. Scheduled publishing posts directly to TikTok, YouTube, and Instagram from the editor, reducing the hop between export and social apps. API access and Zapier integrations support automated pipelines; Business includes 100 API minutes per month with optional expansion packs.
Use Cases
- Content creators: Caption talking-head reels and remove silences in one pass.
- Podcasters: Turn episodes into dozens of quote clips with Magic Clips.
- Marketing teams: Produce ad variants and product shorts with consistent brand templates.
- Media publishers: Scale short-form output from long-form editorial video.
- Agencies: Deliver on-brand client shorts with collaborative workspaces and 4K export on Business.
Plans and Pricing
Submagic offers three free trial videos without a credit card. Starter is $19 per month ($12 per month billed yearly) with 15 videos up to two minutes, three AI credits, 1080p export at 30 fps, and 10 API minutes. Pro is $39 monthly ($23 yearly) with 40 five-minute videos, six AI credits, Storyblocks B-roll, AI hook titles, caption translation, brand kit, and social publishing. Business is $69 monthly ($41 yearly) with 100 thirty-minute videos, 15 AI credits, 4K 60 fps export, ten custom templates, priority rendering, and 100 API minutes. Magic Clips costs an additional $19 monthly or $12 yearly per member. Custom enterprise plans add SSO, dedicated success managers, and unlimited templates.
API and Scale
Submagic's Video Editing API lets engineering teams trigger captioning and auto-edit jobs programmatically, with Business plans including 100 processing minutes monthly and optional packs up to 10,000 minutes. Integrations with Zapier connect exports to cloud storage, CRMs, and notification channels. Case studies from media and agency customers highlight 40 percent reach lifts and tenfold editing speed improvements when caption templates and Magic Clips run on repeatable intake pipelines rather than one-off manual exports.
Who Submagic Fits Best
Submagic is optimized for creators and teams publishing high volumes of short vertical video where captions and fast cuts drive performance. It is not a replacement for long-form documentary editing or VFX-heavy productions. If your workflow centers on repurposing spoken content and shipping daily shorts, Submagic removes the repetitive captioning and trimming work that otherwise consumes hours each week.
