Cleanlist

Cleanlist is an AI-powered B2B data enrichment and go-to-market (GTM) playbook engine built for sales and revenue operations teams. It replaces multiple data tools with a single platform that finds, enriches, verifies, and exports contact data at scale. Used by over 500 GTM teams, Cleanlist achieves 98% email accuracy and 85% direct-dial phone retrieval rates through its real-time 15-provider enrichment waterfall.

Key Capabilities

• 15-Provider Waterfall Enrichment. Cleanlist routes every contact through 15 enrichment providers who compete in real time. The best result from each data point is selected automatically, delivering a combined 98% email accuracy and 85% direct-dial phone retrieval rate.
• AI Copilot. The Copilot runs entire enrichment workflows from a single natural-language prompt. Users describe their data goal in plain English, and Copilot selects the right providers, orders operations for maximum coverage, handles retries, and optimizes credit usage. It shows the full playbook plan for approval before execution.
• Smart Agents. Individual agents handle specific data transformations such as formatting phone numbers, enriching company profiles, scoring ICP fit, and verifying email addresses. The Copilot chains multiple Smart Agents together into complete multi-step playbooks.
• LinkedIn and Sales Navigator Chrome Extension. A free Chrome extension lets users open any LinkedIn or Sales Navigator profile, click the Cleanlist button, and receive a verified email and direct dial in about two seconds. Contacts can be added to a list, pushed to HubSpot, or used to start outreach directly from the profile page.
• Company-First ICP Search. Users search by industry, company size, geography, tech stack, hiring signals, and funding stage to identify target accounts, then pull every relevant decision-maker from each account in one pass. The unified workspace manages accounts and contacts together without spreadsheets.
• CSV Upload and One-Click CRM Sync. Upload raw lists of names, companies, or LinkedIn URLs. Cleanlist runs every row through the 15-provider waterfall and returns a fully enriched list. A one-click sync pushes the finished data to HubSpot, Salesforce, Pipedrive, or other connected tools in under 60 seconds with field mapping that persists across lists.
• Email Verification. Built-in verification checks email deliverability before contacts enter outbound sequences, reducing bounce rates and improving sender reputation.
• Playbook Builder. Save proven GTM motions as repeatable playbooks. Teams deploy established outbound, inbound, intent-based, or ABM playbooks in minutes instead of rebuilding workflows for each campaign.
• Round-Trip Enrichment. Enriched data can be written back to the CRM, and records are kept fresh automatically through recurring enrichment cycles.

Integrations

Cleanlist connects natively with HubSpot, Salesforce, Pipedrive, Outreach, Apollo, Smartlead, Instantly, and over 30 other sales and CRM tools. All integrations are native and do not require Zapier. A REST API with webhooks supports custom workflows for any tool not yet covered by the direct integrations.

Pricing

Cleanlist offers four plans. The Free plan costs $0 per month and includes 360 credits per year, one seat, and 100 leads per list. Starter costs $59 per month billed annually and adds AI search, CSV upload, Sales Navigator integration, and 2,500 leads per list. Pro costs $172 per month billed annually with CRM integrations, API access, and priority support. Scale costs $449 per month billed annually with advanced AI agents, playbooks, analytics, and unlimited leads. All paid plans include Copilot access and additional seats can be added at $15 per seat per month.

Use Cases

• Sales Teams. Build targeted prospect lists, enrich leads before cold outreach, and push verified contacts directly to the CRM or sales engagement platform. Customer Warp reported cold-call pickup rates improving from 8% to 13% with sharper account targeting.
• Revenue Operations. Maintain data quality across the tech stack, deduplicate records, and manage enrichment workflows across multiple CRMs and sales tools. Customer Float replaced five data tools with Cleanlist and grew average deal sizes by 30%.
• Marketing Teams. Clean and enrich email lists for campaigns, segment audiences by firmographic criteria, and verify deliverability before sends. Customer Proposify doubled inbound conversions using Cleanlist automation playbooks.

Company

Cleanlist was built by former GTM operators who previously ran revenue teams at Float, Keep, Hopin, Shopify, and Litmus. The company is headquartered in Canada and is rated 5.0 on G2 and 5.0 on the Chrome Web Store. Key leadership includes Levon (CEO), Sal (CTO), Erwin (CDO), and Victor (Co-Founder). The platform serves over 500 GTM teams.