HeyGen

HeyGen is an AI-powered video creation platform that transforms text, images, presentations, and PDFs into polished videos with studio-quality production , no cameras, crews, or editing skills required. Trusted by over 100,000 businesses including HubSpot, Miro, NVIDIA, Shopify, HP, and JPMorgan, HeyGen is ranked the #1 Fastest-Growing Product on G2 (2025) and has generated over 142 million videos to date.

How It Works

HeyGen replaces traditional video production workflows with an AI-driven pipeline. Users start by selecting or creating an AI avatar, writing a script, and choosing a voice style and language. The platform handles everything from lip-sync animation and voice generation to scene composition and export. Key creation modes include:

• Video Agent , Describe your idea and receive a fully produced video instantly, with no manual editing required.
• AI Studio , A text-based video editor that lets you control tone, delivery, gestures, and emotion as easily as editing a document.
• Photo to Video , Upload a single portrait photo and HeyGen animates it into a speaking video with natural facial expressions and hand gestures.
• Text to Video , Generate complete videos from scripts in 1080p or 4K, choosing from over 1,000 AI voices and 175+ languages.
• Presentation to Video , Convert PowerPoint decks and PDFs into video format with synchronized voiceover and transitions.

Key Capabilities

AI Avatars. HeyGen offers three avatar tiers: Public Avatars (700+ pre-built studio-quality avatars), Photo Avatars (turn any photo into a speaking avatar), and Digital Twins (record a short video to create a hyper-realistic digital replica of yourself with custom appearance, voice, and mannerisms). The latest Avatar V generation delivers the most lifelike results yet with motion and gesture control.

Video Translation. Upload any video and HeyGen automatically dubs it into 175+ languages and dialects with accurate lip-sync, voice cloning, and auto-generated subtitles. The platform preserves the original speaker's tone, pitch, and cadence without requiring re-recording or voice actors, making it a powerful tool for global content localization.

AI Models Hub. HeyGen integrates multiple generative AI models directly into the platform, including Sora, Veo, and Kling for cinematic B-roll generation, Flux for high-fidelity image creation, and ElevenLabs for ultra-realistic voice synthesis , all accessible from a single workspace.

Product Placement and Ad Generator. Upload product images and a script; HeyGen places the product into the avatar's hands and generates a polished ad with music, captions, and voiceover. Designed for scaling TikTok, Instagram, and Amazon content without shipping samples or hiring a crew.

UGC Content Creator. Generate authentic-looking user-generated content, product reviews, reaction videos, and story-style clips without a camera or studio, enabling faceless channel growth on social platforms like TikTok, Instagram, and YouTube Shorts.

Use Cases

HeyGen serves four primary use cases: Marketing (turn PDFs, blogs, and slides into branded promotional videos), Sales (personalized outreach at scale with AI avatars), Learning and Development (SCORM-compliant interactive training with quizzes and branching), and Localization (instant video translation for global audiences). Customers like Miro report 10x faster video production and 5x more videos created after adopting HeyGen.

Pricing

HeyGen offers a free plan alongside paid subscription tiers, all using a credit-based system where each minute of video output consumes credits depending on the avatar engine and features used. Annual billing offers discounted monthly rates:

Plan	Price	Key Features
Free	$0	3 videos/month (1-min max), watermarked, 500+ stock avatars, 30+ languages
Creator	$29/month	600 credits, unlimited videos, up to 1080p, 700+ avatars, 1 digital twin, 175 languages, no watermark
Pro	$49/month	1,000+ credits, up to 4K, faster processing, unlimited voice cloning, photo avatars
Business	$149/month + $20/seat	1,500+ credits, 60-min videos, brand kits, collaboration workspaces, SAML/SSO, SCIM
Enterprise	Custom	Unlimited video duration, dedicated support, custom integrations, audit logs, MFA enforcement

Credits roll over for one month on monthly plans or accumulate all year on annual plans. Additional credit packs are available for Business users. Avatar III videos cost 3 credits per minute, while Avatar IV and V cost 20 credits per minute. Video translation is 2 credits per minute for audio dubbing or 5 credits per minute with full lip-sync.

Integrations

HeyGen offers a usage-based API for programmatic video creation, translation, and voice generation. Native integrations include n8n, Make, HubSpot, and Zapier, with LMS support for SCORM export. Pre-built templates and PowerPoint-to-video conversion streamline content production workflows.

Affiliate Program

HeyGen offers a 20% recurring commission for 12 months on every paid Creator or Pro plan referred. The program provides affiliate dashboard tracking, promotional materials, and a 30-day cookie window. No earnings cap applies, and commissions are paid monthly.